Among Chinese fashion-design practitioners, satisfaction of basic psychological needs, especially competence, increased behavioral intention to adopt AIGC tools.
Researchers examined why fashion designers adopt Artificial Intelligence Generated Content, which is described as increasingly used in creative design. Using the Stimulus-Organism-Response framework combined with Self-Determination Theory, they surveyed 318 Chinese fashion-design practitioners and analyzed 21 items with PLS-SEM to link perceived risk, social influence and facilitating conditions to autonomy, competence, relatedness and behavioral intention.
- Impact 30%
- 49
- Evidence 25%
- 95
- Scale 20%
- 35
- Confidence 15%
- 87
- Recency 10%
- 89
Updated Aug 18, 2026 · TRV-2026-0818
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