aceEvidence-backed gain
As online dating goes into ‘salvage mode’, can AI solve all its problems?
Bumble was supposed to be different. When it launched in 2014, it offered women a simple proposition: if you matched with a man, you had to make the first move. The rule was meant to make online dating safer and less intimidating, while giving women control over who got to speak first. This week, Bumble abandoned it. The change follows the introduction of Opening Moves, which had already softened the original rule, and comes as Bumble prepares to abandon another defining feature: the swipe. The company says it i…
