
Exploring AI tool adoption in higher education: evidence from a PLS-SEM model integrating multimodal literacy, self-efficacy, and university support
Introduction: Framed within the technology acceptance model, this study examines how multimodal literacy, self-efficacy, and university support affect students' attitudes toward artificial intelligence tools and the students' intentions to adopt them. Methods: Survey data from 498 students were analyzed using PLS-SEM 4.0 and SPSS 29. Results: The findings showed that the perceived usefulness of the AI tools was the strongest predictor of both attitude toward the tools and intention to use them. All three anteced…
Frontiers in Psychology
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