Telling shoppers a souvenir is AI-made lowered their intent to buy in two experiments
Two experiments compared consumers from China and the U.S. who saw cultural tourism souvenirs labeled in one of three ways: unlabeled, human-AI co-created, or AI-generated. Study 1 used postcards and Study 2 used mugs and tote bags, with more than 2,300 participants in total.
Journal of Retailing and Consumer Services
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