Power of Green Capabilities and Artificial Intelligence (AI): Understanding How and When Green Innovation Promotes Sustainability
ABSTRACT Green innovation is increasingly recognized as a critical strategy for small‐ and medium‐sized enterprises (SMEs) to enhance sustainable performance. Drawing on the natural resource‐based view (NRBV), this study examines the impact of green innovation on sustainable performance and the mediating roles of green knowledge sharing and green dynamic capabilities. In addition, the moderating effect of artificial intelligence (AI) on these relationships was investigated. Data were collected from 230 SMEs in t…
In 230 SMEs, green innovation was positively related to sustainable performance, mediated by green knowledge sharing and green dynamic capabilities, with AI significantly moderating those links.
Findings are based on a sample of 230 SMEs collected in two phases, limiting generalizability beyond that population and design.
Evidence
- Peer-reviewedBusiness Strategy and the Environment2025-10-29
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Truvace Impact Record TRV-2026-1037, v1: “Power of Green Capabilities and Artificial Intelligence (AI): Understanding How and When Green Innovation Promotes Sustainability.” Truvace, 2026-09-09. /record/TRV-2026-1037 (accessed at citation time). sha256 7219405f3962a26a…
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