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Lifestyle·G Space·Evidence-backed gain·Published 2026-09-09

Power of Green Capabilities and Artificial Intelligence (AI): Understanding How and When Green Innovation Promotes Sustainability

Abstract: ABSTRACT Green innovation is increasingly recognized as a critical strategy for small‐ and medium‐sized enterprises (SMEs) to enhance sustainable performance. Drawing on the natural resource‐based view (NRBV), this study examines the impact of green innovation on sustainable performance and the mediating roles of green knowledge sharing and green dynamic capabilities. In addition, the moderating effect of artificial intelligence (AI) on these relationships was investigated. Data were collected from 230 SMEs in t…

TRV-2026-1037Peer-reviewedPermanent record — cite & verify
Power of Green Capabilities and Artificial Intelligence (AI): Understanding How and When Green Innovation Promotes Sustainability

Building a Safety Program to Protect the Nanotechnology Workforce - A Guide for Small to Medium-Sized Enterprises by U.S. National Institute for Occupational Safety and Health. Public domain

The quick read

Researchers examined how green innovation relates to sustainable performance in small- and medium-sized enterprises, testing green knowledge sharing and green dynamic capabilities as mediators and artificial intelligence as a moderator using two-phase data from 230 SMEs.

The findings matter because they suggest SME managers and policymakers can pair green innovation practices with knowledge-sharing routines, dynamic capabilities, and AI adoption to improve sustainability outcomes, though the evidence is confined to the studied SME sample and the specific mediated-moderated model tested.

Main points
  • Study draws on the natural resource-based view (NRBV) to test green innovation effects.
  • Data were collected from 230 SMEs in two phases.
  • Green knowledge sharing and green dynamic capabilities were tested as mediators.
  • AI was tested as a moderator of the sharing and capabilities to performance relationships.
Gain

In 230 SMEs, green innovation was positively related to sustainable performance, mediated by green knowledge sharing and green dynamic capabilities, with AI significantly moderating those links.

The rundown

The authors collected data from 230 SMEs across two phases to test hypotheses derived from the natural resource-based view.

Results indicate mediation by green knowledge sharing and green dynamic capabilities, and that AI significantly moderates the relationship between those mediators and sustainable performance.

Sources

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