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TRV-2026-0131Certified recordPeer-reviewed

AI-Generated Likeness and The Law: Protecting Personality Rights in The Age of Deepfakes and Social Media Exploitation

The proliferation of artificial intelligence (AI) technologies—particularly deepfakes—has given rise to complex legal and ethical challenges concerning the unauthorised use of an individual’s likeness. With AI-generated content becoming increasingly indistinguishable from reality, questions surrounding the protection of personality rights have taken centre stage. Celebrities, politicians, and even private individuals are now at risk of having their images, voices, and behaviours manipulated and disseminated with…

Policy · P Space — documented harm · certified 2026-07-13 · v1 · article view · machine-readable

Current reading — problem

AI deepfake tools enable unauthorized manipulation and dissemination of individuals' images, voices and behaviours without consent, exposing them to digital exploitation.

Evidence

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Truvace Impact Record TRV-2026-0131, v1: “AI-Generated Likeness and The Law: Protecting Personality Rights in The Age of Deepfakes and Social Media Exploitation.” Truvace, 2026-07-13. /record/TRV-2026-0131 (accessed at citation time). sha256 6168561eff717e52…

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