aceAI-Generated Likeness and The Law: Protecting Personality Rights in The Age of Deepfakes and Social Media Exploitation
The proliferation of artificial intelligence (AI) technologies—particularly deepfakes—has given rise to complex legal and ethical challenges concerning the unauthorised use of an individual’s likeness. With AI-generated content becoming increasingly indistinguishable from reality, questions surrounding the protection of personality rights have taken centre stage. Celebrities, politicians, and even private individuals are now at risk of having their images, voices, and behaviours manipulated and disseminated with…
AI deepfake tools enable unauthorized manipulation and dissemination of individuals' images, voices and behaviours without consent, exposing them to digital exploitation.
Evidence
- Peer-reviewedEconomic Sciences2026-07-03
- Peer-reviewedThe Eurasia Proceedings of Science Technology Engineering and Mathematics2023-10-16
- Peer-reviewedInternational Journal of Law and Information Technology2024-01-01
- Peer-reviewedProceedings of the ACM on Human-Computer Interaction2025-10-16
How should this claim be treated?
Truvace Impact Record TRV-2026-0131, v4: “AI-Generated Likeness and The Law: Protecting Personality Rights in The Age of Deepfakes and Social Media Exploitation.” Truvace, 2026-08-20. /record/TRV-2026-0131 (accessed at citation time). sha256 a5f71b24005e16d2…
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