No console-flation: how the thirst for AI chips is sending games console prices soaring
It was once a truth universally acknowledged that an ageing console in possession of good revenue must be in line for a price reduction. Those days may be over. In March, Sony announced a price increase of £90 for the PS5, while last month Microsoft informed gamers that it would be charging at least £75 more for the Xbox Series S and X consoles from August. All three were first released back in 2020. The Switch 2 will also be more expensive globally from September. The main culprit, of course, is AI, or more specif
No console-flation: how the thirst for AI chips is sending games console prices soaring: For years, Sony and Microsoft absorbed a loss on each console to keep prices down, and Nintendo used cheaper components to reduce costs.
Machine-ingested summary: the claims above reflect a single primary source and have not been weighed against contradicting evidence by a Truvace editor yet.
Evidence
- JournalismThe Guardian2026-07-01
Truvace Impact Record TRV-2026-0067, v2: “No console-flation: how the thirst for AI chips is sending games console prices soaring.” Truvace, 2026-07-12. /record/TRV-2026-0067 (accessed at citation time). sha256 2e0b2ce6a4490627…
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