From the old to the new generation of a product : unlearn, improve, and prosper
Purpose Drawing on the theories of planned obsolescence and dynamic capabilities, this study aims to jointly address marketing and organizational aspects of the transition from the existing to the new generation of a product (i.e. a product rollover). It conceptualizes the relevance of organizational unlearning in rollovers and relates it to the improvement in the marketing mix of multigenerati...
Purpose Drawing on the theories of planned obsolescence and dynamic capabilities, this study aims to jointly address marketing and organizational aspects of the transition from the existing to the new generation of a product (i.e. a product rollover). It conceptualizes the relevance of organizational unlearning in rollovers and relates it to the improvement in the marketing mix of multigenerati...
Machine-ingested summary: the claims above reflect a single primary source and have not been weighed against contradicting evidence by a Truvace editor yet.
Evidence
Truvace Impact Record TRV-2026-0011, v1: “From the old to the new generation of a product : unlearn, improve, and prosper.” Truvace, 2026-07-11. /record/TRV-2026-0011 (accessed at citation time). sha256 10266d70b68b6d8f…
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