aceScare campaigns: Victoria’s major parties trade blows over AI-generated videos of leaders in election ads
It’s the night of Halloween and Jess Wilson has appeared on social media feeds with a warning about a scary prospect: “Americanised healthcare” under a future Liberal government. “If you had a heart attack, you would have to pay $150,000 for care,” the Victorian Liberal leader says, mid-trick or treat. There’s just one problem: Wilson never said this. The election campaign video, posted to Victorian Labor’s social media accounts on Saturday, is an AI-generated depiction of Wilson, complete with a voice that soun…
Labor, the Liberals and lobby groups have run AI-generated videos depicting leaders saying or doing things they did not, and only one carried an AI disclaimer, which experts say further erodes voter trust.
Koskie said misinformation in political messaging on social media predates AI, and the article reports no measurement of how the videos affected voters.
Evidence
- JournalismThe Guardian2026-11-04
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Truvace Impact Record TRV-2026-2370, v1: “Scare campaigns: Victoria’s major parties trade blows over AI-generated videos of leaders in election ads.” Truvace, 2026-11-05. /record/TRV-2026-2370 (accessed at citation time). sha256 d3e396de70e3835b…
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