‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone
The Socceroos star stares at the camera as he strides through an enormous atrium, the sound of his football boots on polished concrete echoing around him. Suddenly, he spawns four digital clones that peel off out of view to re-emerge in different settings around the world. This scene from a social media video is fake and generated by artificial intelligence. But it has been authorised by the very real 22-year-old footballer, Cristian Volpato, the latest professional athlete to licence and monetise his AI likenes…
Unauthorised AI images of athletes are spreading, and the existing legal protections do not stop deepfakes of players.
It remains unclear whether brands will pay as much for an AI clone as for the real athlete, and Callandor's campaigns are only at the pilot stage.
Evidence
- JournalismThe Guardian2026-10-24
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Truvace Impact Record TRV-2026-2245, v1: “‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone.” Truvace, 2026-10-25. /record/TRV-2026-2245 (accessed at citation time). sha256 c01831517a92814e…
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