aceGenAI literacy and perceived decision quality in e-commerce: the mediating role of perceived information overload and the moderating role of consumer involvement
Generative artificial intelligence (GenAI) is increasingly used to support product search, comparison, and evaluation in e-commerce. However, consumers differ in their ability to use and critically evaluate GenAI-generated information, which may shape their perceived information overload and decision outcomes. Grounded in Information Processing Theory, this study examines the association between GenAI literacy and perceived decision quality, the mediating role of perceived information overload, and the moderatin…
Among 401 Chinese college students, greater GenAI literacy was associated with lower perceived information overload and higher perceived decision quality in e-commerce.
The evidence comes from a single online survey of Chinese college students and reports associations in perceived outcomes, so it does not show causal effects or actual decision quality.
Evidence
- Peer-reviewedFrontiers in Psychology2026-10-21
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Truvace Impact Record TRV-2026-2173, v1: “GenAI literacy and perceived decision quality in e-commerce: the mediating role of perceived information overload and the moderating role of consumer involvement.” Truvace, 2026-10-22. /record/TRV-2026-2173 (accessed at citation time). sha256 171d6d341d2995d2…
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