aceAI and Media: Challenges, Prospects and Opportunities
Artificial Intelligence (AI) is transforming the media ecosystem by changing how information is gathered, verified, produced, personalized, distributed and monetized. News organisations can use AI for transcription, translation, data analysis, recommendation, automated production, audience analytics, fact-checking support, visualisation and the creation of new formats. At the same time, AI introduces significant risks concerning misinformation, deepfakes, algorithmic bias, privacy, intellectual property, opacity…
Indian news organisations could use AI for multilingual journalism, accessibility, hyperlocal coverage, data-driven reporting and newsroom efficiency, if governance conditions are met.
AI adoption in news media carries risks of misinformation, deepfakes, algorithmic bias, labour displacement and erosion of public trust, which challenge editorial accountability.
The paper is conceptual and proposes a framework and future empirical research directions, so its claims about AI's effects on media performance are not empirically tested.
Evidence
- Peer-reviewedInternational Journal For Multidisciplinary Research2026-10-19
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Truvace Impact Record TRV-2026-2065, v1: “AI and Media: Challenges, Prospects and Opportunities.” Truvace, 2026-10-21. /record/TRV-2026-2065 (accessed at citation time). sha256 b082a7d5a80fe1fa…
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