aceReimagining Media Studies Education in Pakistan through Artificial Intelligence: Curriculum Integration, Competencies, and Challenges
This paper studies how artificial intelligence (AI) is reshaping media studies education in Pakistan. It uses primary policy data from the Higher Education Commission (HEC), mainly the 2025 revised curriculum for Media and Communication Studies and the national decision to make AI a compulsory course, together with recent international research. The paper shows that AI has moved from the edges of the media curriculum to its centre. In the new HEC scheme, a three-credit course called “AI & Data Analytics in Media…
Pakistan's Higher Education Commission has moved AI to the centre of the media curriculum, requiring every undergraduate to take a three-credit AI and data analytics course plus core data journalism.
Turning the AI curriculum into real classroom learning is hindered by weak infrastructure, limited teacher training, academic integrity worries, and poor Urdu and regional language support.
The source describes the reform mainly as policy on paper and says its success depends on implementation, so classroom outcomes are not yet demonstrated.
Evidence
- Peer-reviewedJournal of Global Social Transformation2026-10-15
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Truvace Impact Record TRV-2026-1772, v1: “Reimagining Media Studies Education in Pakistan through Artificial Intelligence: Curriculum Integration, Competencies, and Challenges.” Truvace, 2026-10-18. /record/TRV-2026-1772 (accessed at citation time). sha256 f202bc0e48b83255…
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