acePublic relations AI practices: Neoliberalism, field theory, and professional dispositions within an AI-mediated habitus
Public relations practitioners increasingly turn to artificial intelligence (AI) bots and agentic systems to enhance decision-making, build campaigns, and support stakeholder research. The growth in AI use, however, reflects pressures of neoliberalism influencing everyday practice. Neoliberalism is an ideology that embodies market ideals and a sense of technological inevitability. Within neoliberalism, practitioners may believe they are exercising a degree of autonomy in decision-making, while actually navigatin…
Public relations practitioners describe AI as compulsory for staying competitive and as self-optimization, suggesting market logic pre-structures choices they feel are autonomous, amid no regulatory frameworks.
The evidence comes from 22 practitioner interviews, and the source says the unified approach only 'may' bolster professional work, so the benefit is not demonstrated.
Evidence
- Peer-reviewedPublic Relations Inquiry2026-10-16
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Truvace Impact Record TRV-2026-1763, v1: “Public relations AI practices: Neoliberalism, field theory, and professional dispositions within an AI-mediated habitus.” Truvace, 2026-10-18. /record/TRV-2026-1763 (accessed at citation time). sha256 9d4651fb568fbc68…
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