aceThe Role of Digital Leadership and Artificial Intelligence in Sustainable Tourism Strategies: Evidence from Turkey
This study investigates how digital leadership and artificial intelligence (AI) contribute to the development of sustainable tourism strategies, focusing on the context of the Turkish hospitality industry. The central research question examines how digital leadership practices guide the strategic use of AI technologies toward sustainability-oriented outcomes. Grounded in digital leadership theory and the triple bottom line sustainability framework, the study adopts a qualitative multiple case study design. Data…
Across four Turkish hotel groups, documented AI applications were associated with better operational efficiency, personalized service and environmental management, including energy and resource savings and lower carbon footprint.
The evidence is drawn from documents such as sustainability reports and publicly available materials from only four hotel groups, so it reflects reported practices in a small qualitative sample.
Evidence
- Peer-reviewedParadigma: İktisadi ve İdari Araştırmalar Dergisi2026-10-15
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Truvace Impact Record TRV-2026-1647, v1: “The Role of Digital Leadership and Artificial Intelligence in Sustainable Tourism Strategies: Evidence from Turkey.” Truvace, 2026-10-17. /record/TRV-2026-1647 (accessed at citation time). sha256 31a0506b2b93d4d9…
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