aceMisuse of AI is brands’ top reputational threat, new survey says
Misusing artificial intelligence (AI) is the top threat to companies’ reputations – more so than being accused of putting children in the way of mental, emotional or physical harm and issues exposed by the US-Israel war on Iran, among other brand risks, according to a new survey of more than 150 public affairs leaders. Those findings in the new edition of the quarterly Reputation Risk Index, released on Tuesday, came on the heels of other perhaps more dire warnings from leading tech figures that AI in the wrong…
Misuse or overuse of AI is ranked the top threat to corporate reputations, which risks damaging companies' standing with customers, investors and other stakeholders.
The findings come from a perception survey of just over 150 selected leaders, so they measure reported concern rather than demonstrated reputational damage from AI.
Evidence
- JournalismThe Guardian2026-10-06
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Truvace Impact Record TRV-2026-1451, v1: “Misuse of AI is brands’ top reputational threat, new survey says.” Truvace, 2026-10-15. /record/TRV-2026-1451 (accessed at citation time). sha256 f9e2ff982c5fa6d5…
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