"That's another doom I haven't thought about": A User Study on AI Labels as a Safeguard Against Image-Based Misinformation
As generative AI is increasingly contributing to the spread of deceptively realistic misinformation, lawmakers have introduced regulations requiring the disclosure of AI-generated content. However, it is unclear if labels reduce the risk of users falling for AI-generated misinformation. To address this research gap, we study the effect of labels on users’ perception and the implications of mislabeling, focusing on AI-generated images. We first explored users’ opinions and expectations of labels using five focus…
The same survey found overreliance on labels, making participants more susceptible to false claims with human-made images and more hesitant to believe true claims illustrated with labeled AI-generated images.
Labels showed unintended side effects from overreliance, including increased susceptibility when false claims used human-made images and reduced belief in true claims when illustrated with labeled AI images.
Evidence
- Peer-reviewedProceedings of the 2026 CHI Conference on Human Factors in Computing Systems2026-04-13
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Truvace Impact Record TRV-2026-0198, v1: “"That's another doom I haven't thought about": A User Study on AI Labels as a Safeguard Against Image-Based Misinformation.” Truvace, 2026-07-13. /record/TRV-2026-0198 (accessed at citation time). sha256 6a4afeeafa1b6682…
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