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TRUVACE RECORD VERSION
record: TRV-2026-0051
version: 1
kind: certified
reason: Certified into the record
timestamp: 2026-07-12T20:50:18.305928Z
status: published
lens: g_space
sector: science
headline: Setting the future of digital and social media marketing research: Perspectives and research propositions
dek: The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research …
gain_reading: Setting the future of digital and social media marketing research: Perspectives and research propositions: Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales.
problem_reading: (none)
limitation: Historical research candidate. An editor must verify study design, population, effect size, and whether later evidence changes the reading before publication.
tag: Evidence-backed gain
key_points: The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. | Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. | However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence.
rundown: The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales.

However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing.
sources:
- peer_reviewed | International Journal of Information Management | https://doi.org/10.1016/j.ijinfomgt.2020.102168 | 2020-07-10
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