Evidence of a social evaluation penalty for using AI
Despite the rapid proliferation of AI tools, we know little about how people who use them are perceived by others. Drawing on theories of attribution and impression management, we propose that people believe they will be evaluated negatively by others for using AI tools and that this belief is justified. We examine these predictions in four preregistered experiments (N = 4,439) and find that people who use AI at work anticipate and receive negative evaluations regarding their competence and motivation. Further,…
Interior of gold and silver mine in Mexico, showing various workers, tools, and operations LCCN2017646649 by George Grantham Bain Collection. Public domain
In four preregistered experiments with 4,439 participants, researchers tested how people who use AI tools at work are perceived. They found that AI users expect to be judged negatively and that observers do rate them lower on competence and motivation, with those judgments spilling over into hiring-related assessments.
The finding matters because it identifies a social cost that may deter adoption even when tools improve output. What remains uncertain from this excerpt is how large, durable, or generalizable the penalty is across occupations, cultures, and specific AI tasks, and whether disclosure norms or framing can mitigate it.
- Four preregistered experiments with total N = 4,439 tested how AI users are perceived.
- People who use AI at work both anticipate and actually receive negative evaluations.
- Negative evaluations focused on competence and motivation.
- Social evaluations were shown to affect assessments of job candidates.
People who use AI at work receive negative social evaluations about their competence and motivation, which can harm job candidate assessments.
The rundown
The authors ran four preregistered experiments (N = 4,439) drawing on attribution and impression management theories to test beliefs about AI use and actual observer judgments.
Results showed a consistent penalty: AI users anticipated negative evaluation and observers delivered it, with downstream effects on how job candidates were assessed, creating a dilemma between productivity benefits and social costs.
Sources
- Peer-reviewedProceedings of the National Academy of Sciences2025-05-08
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