aceAdam Mosseri says Instagram is ‘working out what to do’ about AI fakes.
It’s not just celebrity deepfakes that are plaguing social media. AI hot girl accounts are stealing comedians’ jokes, and painters are seeing AI versions of their process videos rack up millions of views. Mosseri says it’s “not practical” to ban AI, but it’s not sure how to handle content that isn’t copyrighted, like jokes. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/838817806_17990754582112325_7765112201128184067_n.webp?quality=90&strip=all] [Image: https://platform.theverge.com/wp-…
AI accounts are reproducing creators' work, such as comedians' jokes and painters' process videos, and Instagram has no settled way to handle non-copyrighted content like jokes.
The source gives only a brief summary: it describes no specific Instagram policy, data on how widespread the copying is, or planned remedy, and says the company is unsure how to handle non-copyrighted content.
Evidence
- JournalismThe Verge2026-10-17
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Truvace Impact Record TRV-2026-1781, v1: “Adam Mosseri says Instagram is ‘working out what to do’ about AI fakes..” Truvace, 2026-10-18. /record/TRV-2026-1781 (accessed at citation time). sha256 9a11954674f85714…
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