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TRUVACE RECORD VERSION
record: TRV-2026-1781
version: 1
kind: certified
reason: Certified into the record
timestamp: 2026-10-18T06:53:26.629988Z
status: published
lens: p_space
sector: entertainment
headline: Adam Mosseri says Instagram is ‘working out what to do’ about AI fakes.
dek: It’s not just celebrity deepfakes that are plaguing social media. AI hot girl accounts are stealing comedians’ jokes, and painters are seeing AI versions of their process videos rack up millions of views. Mosseri says it’s “not practical” to ban AI, but it’s not sure how to handle content that isn’t copyrighted, like jokes.
[Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/838817806_17990754582112325_7765112201128184067_n.webp?quality=90&strip=all]
[Image: https://platform.theverge.com/wp-…
gain_title: (none)
problem_title: AI accounts are reproducing creators' work, such as comedians' jokes and painters' process videos, and Instagram has no settled way to handle non-copyrighted content like jokes.
trace_subject: (none)
gain_reading: (none)
gain_evidence: (none)
problem_reading: AI accounts are reproducing creators' work, such as comedians' jokes and painters' process videos, and Instagram has no settled way to handle non-copyrighted content like jokes.
problem_evidence: AI hot girl accounts are stealing comedians’ jokes | painters are seeing AI versions of their process videos rack up millions of views | it’s not sure how to handle content that isn’t copyrighted, like jokes
quick_read: Instagram head Adam Mosseri said the platform is still working out how to respond to AI-generated fakes, which extend beyond celebrity deepfakes. The source describes AI accounts copying comedians' jokes and AI versions of painters' process videos drawing millions of views.

The issue matters because creators' original work can be imitated and monetized in attention terms by synthetic accounts, and the source suggests existing copyright concepts do not cover everything, such as jokes. How Instagram will handle this remains unresolved in the supplied text.
limitation: The source gives only a brief summary: it describes no specific Instagram policy, data on how widespread the copying is, or planned remedy, and says the company is unsure how to handle non-copyrighted content.
tag: Evidence-backed problem
key_points: The problem is described as broader than celebrity deepfakes on social media. | AI-run accounts are accused of taking comedians' jokes. | AI versions of painters' process videos have reached millions of views. | Mosseri calls banning AI 'not practical'. | Handling non-copyrighted material like jokes is described as an open question for Instagram.
rundown: The supplied text is a short summary rather than a full report. It names two examples of creator harm: AI accounts reusing comedy material and AI-made imitations of painting process videos that attract large audiences.

On policy, Mosseri is quoted as saying a ban on AI is not practical. The text says Instagram is uncertain about content outside copyright, using jokes as the example, and gives no specific new rule or enforcement measure.
sources:
- journalism | The Verge | https://www.theverge.com/tech/1013411/adam-mosseri-says-instagram-is-working-out-what-to-do-about-ai-fakes | 2026-10-17
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