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Adam Mosseri says Instagram is ‘working out what to do’ about AI fakes.

It’s not just celebrity deepfakes that are plaguing social media. AI hot girl accounts are stealing comedians’ jokes, and painters are seeing AI versions of their process videos rack up millions of views. Mosseri says it’s “not practical” to ban AI, but it’s not sure how to handle content that isn’t copyrighted, like jokes. [Image: https://platform.theverge.com/wp-content/uploads/sites/2/2026/10/838817806_17990754582112325_7765112201128184067_n.webp?quality=90&strip=all] [Image: https://platform.theverge.com/wp-…

By the Truvace desk1 min read1 sourceJournalismTRV-2026-1781· cite & verify
Adam Mosseri says Instagram is ‘working out what to do’ about AI fakes.

In brief

Instagram head Adam Mosseri said the platform is still working out how to respond to AI-generated fakes, which extend beyond celebrity deepfakes. The source describes AI accounts copying comedians' jokes and AI versions of painters' process videos drawing millions of views.

The issue matters because creators' original work can be imitated and monetized in attention terms by synthetic accounts, and the source suggests existing copyright concepts do not cover everything, such as jokes. How Instagram will handle this remains unresolved in the supplied text.

Main points

  1. The problem is described as broader than celebrity deepfakes on social media.
  2. AI-run accounts are accused of taking comedians' jokes.
  3. AI versions of painters' process videos have reached millions of views.
  4. Mosseri calls banning AI 'not practical'.
  5. Handling non-copyrighted material like jokes is described as an open question for Instagram.

The problem

AI accounts are reproducing creators' work, such as comedians' jokes and painters' process videos, and Instagram has no settled way to handle non-copyrighted content like jokes.

The rundown

The supplied text is a short summary rather than a full report. It names two examples of creator harm: AI accounts reusing comedy material and AI-made imitations of painting process videos that attract large audiences.

On policy, Mosseri is quoted as saying a ban on AI is not practical. The text says Instagram is uncertain about content outside copyright, using jokes as the example, and gives no specific new rule or enforcement measure.

Sources

  1. JournalismThe Verge2026-10-17

The debate