aceDo deepfakes, digital replicas and human digital twins justify personality rights?
Abstract Unauthorised deepfakes are deeply problematic, from the spreading of misinformation to non‐consensual pornographic content. This paper asks whether deepfakes, digital replicas and human digital twins justify personality rights. To address this question, it examines the harms that deepfakes can cause through disinformation, demeaning content and displacing creative workers. It demonstrates that the current UK legal patchwork of passing off, intellectual property, defamation, and criminal laws do not adeq…
Unauthorised deepfakes cause disinformation, demeaning non-consensual pornographic content, and displacement of creative workers, which the current UK legal patchwork does not adequately address.
Proposal is limited to UK law, proposes a right lasting 70 years after death, and acknowledges need for exceptions to protect freedom of expression, indicating unresolved balancing and jurisdictional scope.
Evidence
- Peer-reviewedThe Journal of World Intellectual Property2026-03-18
How should this claim be treated?
Truvace Impact Record TRV-2026-0175, v1: “Do deepfakes, digital replicas and human digital twins justify personality rights?.” Truvace, 2026-07-13. /record/TRV-2026-0175 (accessed at citation time). sha256 dcf4cf85a3ec9664…
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