aceAI and human designers: How consumers see the genuine care in product design as more sustainable
Abstract Across a series of studies, we find that despite AI’s potential for greater efficiency in sustainable product designs, AI-designed products are perceived by consumers as less sustainable than those designed by humans. We demonstrate that this effect is driven by a perceived lack of genuine care, defined as the emotional component believed to go into a product’s design. Since sustainability is symbolically linked to values such as love and care, the absence of human involvement undermines perceptions of…
AI systems offer potential for greater efficiency when creating sustainable product designs.
Consumers perceive products described as designed by AI as less sustainable than identical products described as designed by humans, driven by a perceived lack of genuine care.
Evidence
- Peer-reviewedJournal of the Academy of Marketing Science2026-07-06
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Truvace Impact Record TRV-2026-0140, v1: “AI and human designers: How consumers see the genuine care in product design as more sustainable.” Truvace, 2026-07-13. /record/TRV-2026-0140 (accessed at citation time). sha256 8b8c7423d87ed82e…
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