CLIMATE Artificial intelligence is often associated with ludicrous amounts of electricity, and therefore planet-heati…+ EDUCATION While many schools in England have banned smartphones, in Estonia – regarded as the new European education po… EDUCATION In a Cambridge classroom, Joseph, 10, trained his AI model to discern between drawings of apples and drawings… EDUCATION OpenAI CEO Sam Altman recently told a US podcast that if he was graduating today, “I would feel like the luck… EDUCATION I disagree with the decision of lecturers to use artificial intelligence to create teaching materials (‘We co… BUSINESS Americans are growing worried about what artificial intelligence portends for their futures. Eight in 10 Amer… BUSINESS Accenture has reportedly begun calling its near 800,000 employees “reinventors”, as the consultancy tries to… LABOR US workers overwhelmingly support pro-worker policies on artificial intelligence (AI) and view labor unions a…
TruaceTracing the truth around AISunday, July 12, 2026
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record: TRV-2026-0055
version: 1
kind: certified
reason: Certified into the record
timestamp: 2026-07-12T20:50:18.535979Z
status: published
lens: g_space
sector: health
headline: Consumers and Artificial Intelligence: An Experiential Perspective
dek: Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-activated virtual assistants. However, although AI can be seen as a neutral tool to be evaluated on efficiency and accuracy, this approach does not consider the social and individual challenges that can occur when AI is deployed. This research aims to bridge these two perspectives: on one side, the authors acknowledge the value that embedding AI technology into products and services can provide to consumers. On the other side, the authors build on and integrate sociological and psychological scholarship to examine some of the costs consumers experience in their interactions with AI. In doing so, the authors identify four types of consumer experiences …
gain_reading: Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-activated virtual assistants.
problem_reading: (none)
limitation: Historical research candidate. An editor must verify study design, population, effect size, and whether later evidence changes the reading before publication.
tag: Evidence-backed gain
key_points: However, although AI can be seen as a neutral tool to be evaluated on efficiency and accuracy, this approach does not consider the social and individual challenges that can occur when AI is deployed. | This research aims to bridge these two perspectives: on one side, the authors acknowledge the value that embedding AI technology into products and services can provide to consumers. | On the other side, the authors build on and integrate sociological and psychological scholarship to examine some of the costs consumers experience in their interactions with AI.
rundown: Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-activated virtual assistants. However, although AI can be seen as a neutral tool to be evaluated on efficiency and accuracy, this approach does not consider the social and individual challenges that can occur when AI is deployed.

This research aims to bridge these two perspectives: on one side, the authors acknowledge the value that embedding AI technology into products and services can provide to consumers. On the other side, the authors build on and integrate sociological and psychological scholarship to examine some of the costs consumers experience in their interactions with AI.
sources:
- peer_reviewed | Journal of Marketing | https://doi.org/10.1177/0022242920953847 | 2020-10-16
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