Party Equalization or Normalization Through Visual Generative AI in the 2025 German Federal Election
This study examines whether visual generative artificial intelligence (VGenAI) serves as an equalizing force for minor parties or reinforces existing power asymmetries in political communication. Drawing on equalization and normalization theory, we investigate party differences in VGenAI adoption, content strategies, and user engagement during the 2025 German federal election. Using a semi-automated AI detection method combining automated classification with manual validation, we analyzed Facebook and Instagram…

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