Policy

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Do deepfakes, digital replicas and human digital twins justify personality rights?

Abstract Unauthorised deepfakes are deeply problematic, from the spreading of misinformation to non‐consensual pornographic content. This paper asks whether deepfakes, digital replicas and human digital twins justify personality rights. To address this question, it examines the harms that deepfakes can cause through disinformation, demeaning content and displacing creative workers. It demonstrates that the current UK legal patchwork of passing off, intellectual property, defamation, and criminal laws do not adeq…

The Journal of World Intellectual Property

Evidence-backed problem

Man with Machine: The Unaddressed Copyright Issues of Mixed Musical Works

Evidence-backed problem

AI-generated child sexual abuse material: what’s the harm?

Both readings

The making of digital ghosts: designing ethical AI afterlives

Evidence-backed gain

Understanding critical thinking in generative artificial intelligence use: Development, validation, and correlates of the critical thinking in AI use scale

Generative AI tools are increasingly embedded in everyday work and learning, yet their fluency, opacity, and propensity to hallucinate mean that users must critically evaluate AI outputs rather than accept them at face value. The present research conceptualises critical thinking in AI use as a dispositional tendency to verify the source and content of AI-generated information, to understand how models work and where they fail, and to reflect on the broader implications of relying on AI. Across six studies ( N =…

Evidence-backed gain

AI-Driven Predictive Analytics for Supply Chain Resilience, Financial Risk Management, and Digital Marketing Strategy: A Unified Business Intelligence Framework

The arrival of artificial intelligence and big-data analytics at scale has begun to redraw the strategic map of the modern enterprise. Three areas sit close to the center of that change: how firms manage their supply chains, how they assess financial risk, and how they think about digital marketing. Each has its own substantial literature, yet the three are seldom examined together inside a single, properly governed analytical architecture. This paper sets out to close that gap. We develop and empirically valida…

Evidence-backed problem

Deepfake-induced harm and AI accountability: a layered civil-liability framework for generative models, platforms, and digital identity

Deepfake and other synthetic-media harms create a civil-liability problem that ordinary tort doctrine does not easily resolve: harmful content may be generated, amplified, monetised, and redistributed through a chain of actors in which no single participant controls the whole causal process. The objective of this article is to develop a layered civil-liability framework for that problem. It examines the Saudi and Jordanian civil-liability regimes as the principal doctrinal focus, while using selected EU, US, UAE…

Evidence-backed problem

AI-Generated Likeness and The Law: Protecting Personality Rights in The Age of Deepfakes and Social Media Exploitation

The proliferation of artificial intelligence (AI) technologies—particularly deepfakes—has given rise to complex legal and ethical challenges concerning the unauthorised use of an individual’s likeness. With AI-generated content becoming increasingly indistinguishable from reality, questions surrounding the protection of personality rights have taken centre stage. Celebrities, politicians, and even private individuals are now at risk of having their images, voices, and behaviours manipulated and disseminated with…

Policy

Is Richard Tice’s picture AI-manipulated? Here are five giveaways

*** After Richard Tice posted a picture of an apparent Reform campaign event on Sunday, experts and social media detectives took a closer look and concluded from a variety of telltale signs that the image had either been edited or generated by artificial intelligence. Here are some of the elements that critics called into question. *** 1. Mangled fingers One woman has six fingers on one hand and extra long ones on the other. The man in the beige jacket has three extremely long fingers which look like sausages. A…

Policy

Party Equalization or Normalization Through Visual Generative AI in the 2025 German Federal Election

This study examines whether visual generative artificial intelligence (VGenAI) serves as an equalizing force for minor parties or reinforces existing power asymmetries in political communication. Drawing on equalization and normalization theory, we investigate party differences in VGenAI adoption, content strategies, and user engagement during the 2025 German federal election. Using a semi-automated AI detection method combining automated classification with manual validation, we analyzed Facebook and Instagram…

Policy

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy

As far back as the industrial revolution, significant development in technical innovation has succeeded in transforming numerous manual tasks and processes that had been in existence for decades where humans had reached the limits of physical capacity. Artificial Intelligence (AI) offers this same transformative potential for the augmentation and potential replacement of human tasks and activities within a wide range of industrial, intellectual and social applications. The pace of change for this new AI technolo…

Policy

950+ AI medical devices cleared — oversight still catching up

Post-market monitoring standards for clinical AI tools remain unsettled as clearances accelerate.