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The dark side of artificial intelligence in marketing: meta-analytics review

Truvace record
TRV-2026-2797raw data (JSON)
Version
v1Published
First published
Evidence type
Systematic review or meta-analysis
Sources
1 sourcePeer-reviewed
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Purpose Artificial intelligence (AI) has become a pivotal technology in both marketing and daily life. Despite extensive research on the benefits of AI, its adverse effects on customers have received limited attention. Design/methodology/approach We employed meta-analysis to synthesise effect sizes from 45 studies encompassing 50 independent samples (N = 19,503) to illuminate the negative facets of AI's impact on customer responses. Findings Adverse effects of AI, including privacy concern, perceived risks, cust…

The problem

A meta-analysis of 45 studies (N = 19,503) found that privacy concern, perceived risk, customer alienation and uniqueness neglect from AI had significant negative effects on customers' trust, satisfaction, purchasing, loyalty and well-being.

Sources

1 on file
  1. Marketing Intelligence & Planningdoi:10.1108/mip-09-2023-0494
    Peer-reviewed2024-06-05

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v1

Truvace Impact Record TRV-2026-2797, v1: “The dark side of artificial intelligence in marketing: meta-analytics review.” Truvace, 2026-11-12. /record/TRV-2026-2797 (accessed on the day you copy it). sha256 c9a221861640b0a0…

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