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Familiarity with a brand makes customers more sensitive to AI - generated marketing content: insights from Destination Marketing and Framing Theory
- Truvace record
- TRV-2026-2650raw data (JSON)
- Version
- v1Published
- First published
- Evidence type
- Controlled or validated comparison
- Sources
- 1 sourcePeer-reviewed
- sha256
- 312e157e52a7…check it
Existing literature has highlighted the lower performance of artificial intelligence (AI)-generated marketing content in conveying affective messaging. Affective messaging is especially important in tourism and destination marketing. While recent literature highlights increasing human involvement in content creation potential solution, we argue that this approach aligns with framing theory, as both seek to enhance content presentation to effectively influence consumer information processing and decision-making.…
The problem
In an online quasi-experiment with one destination marketing brand, audiences familiar with the brand were more sensitive to AI-generated marketing content than audiences with low familiarity.
What this doesn’t fix
The quasi-experiment used one destination marketing brand and a sample of university staff and students, which limits how far the results extend to other brands and wider audiences.
Sources
1 on file- Current Issues in Tourismdoi:10.1080/13683500.2026.2728074
Cite this record
v1Truvace Impact Record TRV-2026-2650, v1: “Familiarity with a brand makes customers more sensitive to AI - generated marketing content: insights from Destination Marketing and Framing Theory.” Truvace, 2026-11-12. /record/TRV-2026-2650 (accessed on the day you copy it). sha256 312e157e52a748a3…
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