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TRUVACE RECORD VERSION
record: TRV-2026-2642
version: 1
kind: certified
reason: Certified into the record
timestamp: 2026-11-12T16:55:54.552203Z
status: published
lens: g_space
sector: lifestyle
headline: When AI shops for me: How agentic retail representation turns assistance into purchase delegation
dek: Agentic artificial intelligence is moving digital retail from recommendation toward autonomous consumer representation. This research develops agentic retail representation capability as the perceived capacity to acquire retail intelligence, adapt choice strategies, preserve consumer goals, and execute bounded actions. The study includes a qualitative pretest, two scale validation samples, three experiments, and an independent category validation study, comprising 4680 quantitative participants and 210 qualitati…
gain_title: In experiments within a 4,680-participant research program, a bundled capability intervention raised shoppers' intention to delegate purchases to an AI agent, and a bundled transparency intervention raised authorization rates in an experimental shopping task.
problem_title: (none)
trace_subject: (none)
gain_reading: In experiments within a 4,680-participant research program, a bundled capability intervention raised shoppers' intention to delegate purchases to an AI agent, and a bundled transparency intervention raised authorization rates in an experimental shopping task.
gain_evidence: Study 2 finds higher delegation intention under a bundled capability intervention | higher authorization rates within an experimental shopping task
problem_reading: (none)
problem_evidence: (none)
quick_read: A research program across a qualitative pretest, two scale validation samples, three experiments and an independent category validation study examined how consumers respond to agentic AI that shops on their behalf. It covered 4,680 quantitative participants and 210 qualitative respondents.

In Study 2, a bundled capability intervention raised delegation intention, with statistical indirect associations running through perceived diagnosticity and algorithm trust. In Study 4, a bundled transparency intervention strengthened capability-related trust and raised authorization rates in an experimental shopping task.

The outcomes are perceived capability, measured reliance and task authorization, not verified commercial purchases. The authors call for further validation with real payments, delivery, returns and repeated consumer use.
limitation: The findings concern perceived capability, measured reliance and task authorization rather than verified commercial purchases, and the interventions were bundled, which limits attribution.
tag: Evidence-backed gain
key_points: The research defines agentic retail representation capability as the perceived capacity to acquire retail intelligence, adapt choice strategies, preserve consumer goals and execute bounded actions. | The program combined a qualitative pretest, two scale validation samples, three experiments and an independent category validation study. | It included 4,680 quantitative participants and 210 qualitative respondents. | Studies 1A and 1B assessed four reflective dimensions combined as a formative composite. | Study 3 found responses that depended on shopper expertise across assortments varying in size, priority information coverage and displayed prices. | Study 5 examined measurement transportability and correspondence with independently coded agent activity. | The findings concern perceived capability, measured reliance and task authorization, not verified commercial purchases.
rundown: The work builds a measure of how capable consumers perceive a shopping agent to be, separating functional capacity from reliance judgments and permission decisions. Two scale validation samples and a qualitative pretest of 210 respondents supported its development.

Three experiments tested what shifts delegation. Study 2 found higher delegation intention under a bundled capability intervention, linked statistically to perceived diagnosticity and algorithm trust. Study 3 found expertise-dependent responses across assortments that jointly varied in size, priority information coverage and displayed prices, so complexity alone could not explain them.

Study 4 found stronger capability-related trust under a bundled transparency intervention and higher authorization rates within an experimental shopping task. Study 5 tested whether the measure transfers to other categories and corresponds with independently coded agent activity.
sources:
- peer_reviewed | Journal of Retailing and Consumer Services | https://doi.org/10.1016/j.jretconser.2026.105174 | 2026-10-17
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