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When AI shops for me: How agentic retail representation turns assistance into purchase delegation
- Truvace record
- TRV-2026-2642raw data (JSON)
- Version
- v1Published
- First published
- Evidence type
- Controlled or validated comparison
- Sources
- 1 sourcePeer-reviewed
- sha256
- 3be2d4659494…check it
Agentic artificial intelligence is moving digital retail from recommendation toward autonomous consumer representation. This research develops agentic retail representation capability as the perceived capacity to acquire retail intelligence, adapt choice strategies, preserve consumer goals, and execute bounded actions. The study includes a qualitative pretest, two scale validation samples, three experiments, and an independent category validation study, comprising 4680 quantitative participants and 210 qualitati…
The gain
In experiments within a 4,680-participant research program, a bundled capability intervention raised shoppers' intention to delegate purchases to an AI agent, and a bundled transparency intervention raised authorization rates in an experimental shopping task.
What this doesn’t fix
The findings concern perceived capability, measured reliance and task authorization rather than verified commercial purchases, and the interventions were bundled, which limits attribution.
Sources
1 on file- Journal of Retailing and Consumer Servicesdoi:10.1016/j.jretconser.2026.105174
Cite this record
v1Truvace Impact Record TRV-2026-2642, v1: “When AI shops for me: How agentic retail representation turns assistance into purchase delegation.” Truvace, 2026-11-12. /record/TRV-2026-2642 (accessed on the day you copy it). sha256 3be2d4659494fcbf…
Change history
1 versionEvery change made to this record since it was first published, and why. Nothing has changed since it went up.
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