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TRUVACE RECORD VERSION
record: TRV-2026-1204
version: 1
kind: certified
reason: Certified into the record
timestamp: 2026-09-27T14:18:44.079109Z
status: published
lens: trace
sector: entertainment
headline: GenAI in journalism: An ethical analysis of implications, best practices, and challenges
dek: Generative artificial intelligence (GenAI), which involves the creation of automated content in any format, has become a challenge in journalism. This technology is forcing us to rethink the traditional ethical postulates of the journalistic profession. This study analyses the impact of GenAI on journalism from an ethical perspective. To this end, it examines the perceptions of professionals by means of a survey of journalists (N = 324) and in-depth interviews with those responsible for the ethical use of artifi…
gain_title: Journalists and AI-ethics leads in Spanish newsrooms identify establishing ethical guidelines and newsroom training as key actions to achieve responsible GenAI use.
problem_title: Use of GenAI for automated news in journalism creates ethical problems including lack of verification of automated news and embedded biases.
trace_subject: ethical use of GenAI for automated news production in Spanish journalism
gain_reading: Journalists and AI-ethics leads in Spanish newsrooms identify establishing ethical guidelines and newsroom training as key actions to achieve responsible GenAI use.
gain_evidence: establishment of ethical guidelines and training for newsrooms are two key actions | measures taken to implement responsible use in newsrooms
problem_reading: Use of GenAI for automated news in journalism creates ethical problems including lack of verification of automated news and embedded biases.
problem_evidence: lack of verification of automated news as the main problem of GenAI
quick_read: A peer-reviewed study published October 24, 2025 examined GenAI in journalism through a survey of 324 journalists and interviews with AI-ethics leads at ten Spanish media outlets, focusing on problems, challenges, and measures for responsible use in newsrooms.

The findings matter because verification failures and biases directly affect news accuracy and trust in journalism, prompting calls for formal ethical guidelines and training; it remains uncertain how such measures are actually implemented and whether perceptions in Spain's polarized pluralist media system transfer to other systems.
limitation: Findings are based on perceptions within Spain, described as one of the European countries belonging to the polarized pluralist model, and on ten outlets, limiting generalizability beyond that context.
tag: Dual reading
key_points: Survey of N=324 journalists plus in-depth interviews with ethics leads at ten relevant media outlets in Spain. | Survey respondents ranked lack of verification of automated news as the main GenAI problem; ethics leads emphasized biases. | Study frames GenAI as forcing a rethink of traditional ethical postulates of the journalistic profession.
rundown: The study combined a survey of 324 journalists with in-depth interviews with those responsible for the ethical use of artificial intelligence in ten relevant media outlets in Spain to examine perceptions of GenAI's ethical impact.

Results differentiate groups: survey respondents highlight verification as the central problem, while ethics leads highlight biases, but both converge on the need for ethical guidelines and training to implement responsible use in newsrooms.
sources:
- peer_reviewed | Online Journal of Communication and Media Technologies | https://doi.org/10.30935/ojcmt/17320 | 2025-10-24
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