aceGenAI in journalism: An ethical analysis of implications, best practices, and challenges
Generative artificial intelligence (GenAI), which involves the creation of automated content in any format, has become a challenge in journalism. This technology is forcing us to rethink the traditional ethical postulates of the journalistic profession. This study analyses the impact of GenAI on journalism from an ethical perspective. To this end, it examines the perceptions of professionals by means of a survey of journalists (N = 324) and in-depth interviews with those responsible for the ethical use of artifi…
Journalists and AI-ethics leads in Spanish newsrooms identify establishing ethical guidelines and newsroom training as key actions to achieve responsible GenAI use.
Use of GenAI for automated news in journalism creates ethical problems including lack of verification of automated news and embedded biases.
Findings are based on perceptions within Spain, described as one of the European countries belonging to the polarized pluralist model, and on ten outlets, limiting generalizability beyond that context.
Evidence
- Peer-reviewedOnline Journal of Communication and Media Technologies2025-10-24
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Truvace Impact Record TRV-2026-1204, v1: “GenAI in journalism: An ethical analysis of implications, best practices, and challenges.” Truvace, 2026-09-27. /record/TRV-2026-1204 (accessed at citation time). sha256 355b9d0ab94d03e9…
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