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TRUVACE RECORD VERSION
record: TRV-2026-0397
version: 1
kind: certified
reason: Certified into the record
timestamp: 2026-07-20T10:21:57.199291Z
status: published
lens: g_space
sector: business
headline: Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs
dek: Recently, Gen AI has garnered significant attention across various sectors of society, particularly capturing the interest of small business due to its capacity to allow them to reassess their business models with minimal investment. To understand how small and medium-sized firms have utilised Gen AI-based tools to cope with the market's high level of turbulence caused by the COVID-19 pandemic, geopolitical crises, and economic slowdown, researchers have conducted an empirical study. Although Gen AI is receiving…
gain_title: French SMEs using generative AI tools were able to reassess business models and build entrepreneurial resilience during COVID-19 and geopolitical market turbulence.
problem_title: (none)
trace_subject: (none)
gain_reading: French SMEs using generative AI tools were able to reassess business models and build entrepreneurial resilience during COVID-19 and geopolitical market turbulence.
gain_evidence: Gen AI and EO have a significant influence on building entrepreneurial resilience as higher-order and lower-order dynamic capabilities | small business due to its capacity to allow them to reassess their business models with minimal investment
problem_reading: (none)
problem_evidence: (none)
quick_read: In a peer-reviewed study published June 25 2024, researchers surveyed 87 SMEs in France about their use of generative AI tools during the COVID-19 pandemic, geopolitical crises, and economic slowdown. Using a pre-tested survey and WarpPLS 7.0 modelling, they tested how generative AI and entrepreneurial orientation relate to entrepreneurial resilience under market turbulence.

The finding matters because it moves beyond anecdotal claims to empirical evidence that generative AI can help small firms reassess business models with minimal investment and build resilience. Uncertainty remains about generalizability beyond France, causality from cross-sectional data, and the non-linear effects of turbulence that the authors flag for further research.
limitation: Findings are based on a small cross-sectional sample limited to France, restricting generalizability and causal inference.
tag: Evidence-backed gain
key_points: Empirical test used 87 usable survey responses from SMEs in France analyzed with WarpPLS 7.0 structural equation modelling. | Theoretical framing used the contingent view of dynamic capability to link generative AI, entrepreneurial orientation, and resilience. | Study examined coping during combined COVID-19 pandemic, geopolitical crises, and economic slowdown.
rundown: Researchers surveyed small and medium enterprises in France to address a gap in empirical evidence on generative AI and entrepreneurial orientation. They grounded hypotheses in the contingent view of dynamic capability and tested them with variance-based structural equation modelling using WarpPLS 7.0.

Results showed generative AI and entrepreneurial orientation both influence resilience, but market turbulence negatively moderates the link between orientation and resilience, challenging linear assumptions that turbulence always enhances dynamic capabilities.
sources:
- peer_reviewed | Technovation | https://doi.org/10.1016/j.technovation.2024.103063 | 2024-06-25
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