aceBuilding entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs
Recently, Gen AI has garnered significant attention across various sectors of society, particularly capturing the interest of small business due to its capacity to allow them to reassess their business models with minimal investment. To understand how small and medium-sized firms have utilised Gen AI-based tools to cope with the market's high level of turbulence caused by the COVID-19 pandemic, geopolitical crises, and economic slowdown, researchers have conducted an empirical study. Although Gen AI is receiving…
French SMEs using generative AI tools were able to reassess business models and build entrepreneurial resilience during COVID-19 and geopolitical market turbulence.
Findings are based on a small cross-sectional sample limited to France, restricting generalizability and causal inference.
Evidence
- Peer-reviewedTechnovation2024-06-25
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Truvace Impact Record TRV-2026-0397, v1: “Building entrepreneurial resilience during crisis using generative AI: An empirical study on SMEs.” Truvace, 2026-07-20. /record/TRV-2026-0397 (accessed at citation time). sha256 f45fe144af8892fd…
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