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Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis

Truvace record
TRV-2026-2740raw data (JSON)
Version
v1Published
First published
Evidence type
Systematic review or meta-analysis
Sources
1 sourcePeer-reviewed
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Big data analytics have impacted nearly every service industry in the last decade. Furthermore,using artificial intelligence in big data analytics has introduced a new trend, resulting in different performance types, e.g. sales, marketing, innovation, organizational, financial, and operational. A systematic review of the empirical results from publications addressing big data analytics in the services industry becomes necessary to understand these performances better. Based on this rationale, this study conducte…

The gain

A meta-analysis of empirical studies on big data analytics in service industries found that analytics powered by AI improved service performance more than analytics adopted without AI.

Sources

1 on file
  1. The Service Industries Journaldoi:10.1080/02642069.2024.2374990
    Peer-reviewed2024-07-14

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v1

Truvace Impact Record TRV-2026-2740, v1: “Big data analytics and the use of artificial intelligence in the services industry: a meta-analysis.” Truvace, 2026-11-12. /record/TRV-2026-2740 (accessed on the day you copy it). sha256 b15d2f84e46c81e3…

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  1. Publishedv1b15d2f84e46c…

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