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Is artificial intelligence more persuasive than humans? A meta-analysis
- Truvace record
- TRV-2026-2735raw data (JSON)
- Version
- v1Published
- First published
- Evidence type
- Systematic review or meta-analysis
- Sources
- 1 sourcePeer-reviewed
- sha256
- e3195bee8174…check it
Abstract The rapid deployment of artificial intelligence (AI) technology has enabled AI agents to take on various roles as communicators, such as virtual assistants, robot journalists, and AI doctors. This study meta-analyzed 121 randomized experimental studies (N = 53,977) that compared the effects of AI and human agency on persuasion outcomes, including perceptions, attitudes, intentions, and behaviors. The results showed that AI agents were as persuasive as humans in terms of overall persuasion outcomes. With…
The problem
A meta-analysis of 121 randomized experiments (N = 53,977) found AI agents were less effective than humans at shaping people's behavioral intentions.
What this doesn’t fix
The authors report heterogeneous patterns across AI roles, communication directions, experimental settings and demographic segments, so the pooled results do not apply uniformly.
Sources
1 on file- Journal of Communicationdoi:10.1093/joc/jqad024
Cite this record
v1Truvace Impact Record TRV-2026-2735, v1: “Is artificial intelligence more persuasive than humans? A meta-analysis.” Truvace, 2026-11-12. /record/TRV-2026-2735 (accessed on the day you copy it). sha256 e3195bee81748d90…
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