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Why AI Looks Less Real: The Role of Cultural Learning Cues in Tourism Destination Imagery
- Truvace record
- TRV-2026-2692raw data (JSON)
- Version
- v1Published
- First published
- Evidence type
- Controlled or validated comparison
- Sources
- 1 sourcePeer-reviewed
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- f8a42e353020…check it
Although generative artificial intelligence (AI) has increasingly been used to create destination marketing images, tourists’ responses to such images remain unclear. Prior research has often attributed negative reactions to the visual characteristics of AI-generated images. However, limited attention has been paid to how tourists interpret these images within broader cultural contexts. Drawing on authenticity theory and cultural learning theory, this research examines the effect of image type (AI vs. human) on…
The problem
In three experiments, AI-generated destination marketing images reduced tourists' perceived authenticity and visit intention compared with images taken by humans, and heritage cultural cues made authenticity concerns worse.
Sources
1 on file- Journal of Theoretical and Applied Electronic Commerce Researchdoi:10.3390/jtaer21060193
Cite this record
v1Truvace Impact Record TRV-2026-2692, v1: “Why AI Looks Less Real: The Role of Cultural Learning Cues in Tourism Destination Imagery.” Truvace, 2026-11-12. /record/TRV-2026-2692 (accessed on the day you copy it). sha256 f8a42e353020f3af…
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