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From psychological empowerment to human-AI rapport: how Artificial Intelligence Social Responsibility enhances consumer well-being in hospitality
- Truvace record
- TRV-2026-2681raw data (JSON)
- Version
- v1Published
- First published
- Evidence type
- Controlled or validated comparison
- Sources
- 1 sourcePeer-reviewed
- sha256
- e0f31f280fd7…check it
As the penetration of artificial intelligence (AI) in the hospitality industry deepens, its ethical and social responsibility issues have become critical factors affecting the customer experience. This research aims to explore how Artificial Intelligence Social Responsibility (AISR), an emerging concept, enhances customer well-being. By integrating Affordance Theory and Self-Determination Theory, the study constructs and tests a moderated chain mediation model. This model proposes that AISR positively influences…
The gain
In three online experiments on hospitality AI, customers who saw AI practising social responsibility reported higher well-being, through a stronger sense of empowerment and closer rapport with the AI.
What this doesn’t fix
The conclusions rest on three online experiments rather than observation of customers in actual hotels.
Sources
1 on file- Journal of Hospitality Marketing & Managementdoi:10.1080/19368623.2026.2683829
Cite this record
v1Truvace Impact Record TRV-2026-2681, v1: “From psychological empowerment to human-AI rapport: how Artificial Intelligence Social Responsibility enhances consumer well-being in hospitality.” Truvace, 2026-11-12. /record/TRV-2026-2681 (accessed on the day you copy it). sha256 e0f31f280fd7cccd…
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