AI Advertising-to-Service Inference: When AI Disclosure Triggers Inferences from Ad Production to Process Expectation

As artificial intelligence (AI) disclosure becomes platform-integrated, companies increasingly face “AI-generated” labels in advertising. Prior research has focused on ad-level responses, leaving open whether such cues transfer across touchpoints to shape expectations about the advertised offering. This research proposes an ad-to-service transfer mechanism whereby AI disclosure triggers two countervailing inferences: AI Advertising-to-Service Inference (AISI), a process inference reflecting the belief that firms…