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Effects of Human-AI Voice Interaction in Sports Commentary on Perceived Credibility, Emotional Response, and Cognitive Recall
- Truvace record
- TRV-2026-2537raw data (JSON)
- Version
- v1Published
- First published
- Evidence type
- Controlled or validated comparison
- Sources
- 1 sourcePeer-reviewed
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This study examines how commentary source (human vs. artificial intelligence [AI]), commentator gender, and accent shape perceived credibility, affective responses, and cognitive recall in sports broadcasting. A 2 (source) × 2 (commentator gender) × 2 (accent) between-subjects experiment (N = 867) showed that human-voiced commentary received higher ratings than AI-voiced commentary for credibility, audience perception, and positive affect, while eliciting lower negative affect. Male commentator voices received h…
The problem
In an experiment with 867 participants, AI-voiced sports commentary got lower ratings than human-voiced commentary for credibility, audience perception and positive feeling, and drew more negative feeling.
Sources
1 on file- International Journal of Human–Computer Interactiondoi:10.1080/10447318.2026.2732386
Cite this record
v1Truvace Impact Record TRV-2026-2537, v1: “Effects of Human-AI Voice Interaction in Sports Commentary on Perceived Credibility, Emotional Response, and Cognitive Recall.” Truvace, 2026-11-12. /record/TRV-2026-2537 (accessed on the day you copy it). sha256 b24c94722b3e731c…
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