acePUBLIC PERCEPTION AND TRUST IN AI FOR FRAUD DETECTION AND INFLUENCER AUTHENTICITY IN INFLUENCER MARKETING
The rapid growth of influencer marketing has created diverse opportunities for the brands to interact with the consumers. At the same time, concerns regarding manipulated follower counts, artificial engagement and questionable influencer authenticity have become increasingly relevant. Artificial Intelligence (AI) is used as a technological mechanism for finding skeptical patterns and supporting fraud detection. However, the use and acceptance of these systems are largely influenced by consumers’ perceptions and…
Surveyed consumers generally support AI-based verification and favour brands using AI tools to evaluate influencers, suggesting AI can help improve authenticity in influencer marketing.
Respondents raised concerns about transparency, privacy, false identification and possible bias in AI fraud detection, and complete trust in AI was limited.
The findings rest on a descriptive questionnaire of only 70 respondents, so they reflect perceptions rather than measured fraud-detection performance.
Evidence
- Peer-reviewedRCHUB JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT COMMERCE AND ECONOMICS (JCMCE)2026-10-18
How should this claim be treated?
Truvace Impact Record TRV-2026-1903, v1: “PUBLIC PERCEPTION AND TRUST IN AI FOR FRAUD DETECTION AND INFLUENCER AUTHENTICITY IN INFLUENCER MARKETING.” Truvace, 2026-10-19. /record/TRV-2026-1903 (accessed at citation time). sha256 4e273a01d2e6856f…
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