aceAlgorithm-assisted personalized risk communication to encourage flu vaccination in the USA: three randomized field trials
Artificial intelligence (AI) is increasingly used in healthcare to identify high-risk patients. Laboratory studies are mixed regarding patient attitudes towards AI use. Here we field-tested whether informing patients of their risk for influenza and its complications can serve as an effective behaviour-change intervention to increase vaccination, and whether disclosing AI use in the risk determination or providing personalized reasons for the algorithm's prediction (a form of explainable AI) influence message eff…
Telling patients a machine learning algorithm had flagged them as high risk for flu complications raised vaccination slightly more than a generic reminder or no message.
Evidence
- Peer-reviewedNature Human Behaviour2026-10-05
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Truvace Impact Record TRV-2026-1852, v1: “Algorithm-assisted personalized risk communication to encourage flu vaccination in the USA: three randomized field trials.” Truvace, 2026-10-18. /record/TRV-2026-1852 (accessed at citation time). sha256 fa891c5df5b3b37c…
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