aceArtists Can Design Memory, and AI Can Predict It
Can artists deliberately design artworks to be remembered-or forgotten? Across three experiments, we tested whether visual-memory outcomes can be shaped through artistic design and how they are predicted by artists, laypeople, and artificial intelligence. We launched a nationwide art contest in which artists submitted works intended to be memorable or forgettable. Using recognition tasks with adults based in the United States (119 from Amazon Mechanical Turk, 892 from Prolific, and 62 visitors from a Chicago gal…
In three recognition experiments, the ResMem neural network predicted which artworks would be remembered more accurately than human observers and the artists who made them.
The artists' success was asymmetric, with memorability more readily increased than reduced, so designing for forgettability was less reliable than designing for memorability.
Evidence
- Peer-reviewedPsychological Science2026-10-13
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Truvace Impact Record TRV-2026-1786, v1: “Artists Can Design Memory, and AI Can Predict It.” Truvace, 2026-10-18. /record/TRV-2026-1786 (accessed at citation time). sha256 45439ea845ef425d…
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