aceExploring AI tool adoption in higher education: evidence from a PLS-SEM model integrating multimodal literacy, self-efficacy, and university support
Introduction: Framed within the technology acceptance model, this study examines how multimodal literacy, self-efficacy, and university support affect students' attitudes toward artificial intelligence tools and the students' intentions to adopt them. Methods: Survey data from 498 students were analyzed using PLS-SEM 4.0 and SPSS 29. Results: The findings showed that the perceived usefulness of the AI tools was the strongest predictor of both attitude toward the tools and intention to use them. All three anteced…
In higher education, higher multimodal literacy, self-efficacy, and university support increased students' perceived usefulness and ease of use of AI tools, with perceived usefulness driving more positive attitudes and stronger intentions to adopt them.
Evidence
- Peer-reviewedFrontiers in Psychology2025-09-08
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Truvace Impact Record TRV-2026-1324, v1: “Exploring AI tool adoption in higher education: evidence from a PLS-SEM model integrating multimodal literacy, self-efficacy, and university support.” Truvace, 2026-10-11. /record/TRV-2026-1324 (accessed at citation time). sha256 a7c802fac5d2522f…
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