Humans as Creativity Gatekeepers: Are We Biased Against AI Creativity?
Abstract With artificial intelligence (AI) increasingly involved in the creation of organizational and commercial artifacts, human evaluators’ role as creativity gatekeepers of AI-produced artifacts will become critical for innovation processes. However, when humans evaluate creativity, their judgment is clouded by biases triggered by the characteristics of the creator. Drawing from folk psychology and algorithm aversion research, we examine whether the identity of the producer of a given artifact as artificial…
Human evaluators discounted creativity when told a product was made by AI instead of a human, driven by the belief that generative AI exerts less effort.
Creativity discount for AI was not found in every study, indicating the bias is context-dependent rather than universal.
Evidence
- Peer-reviewedJournal of Business and Psychology2023-09-13
How should this claim be treated?
Truvace Impact Record TRV-2026-1317, v1: “Humans as Creativity Gatekeepers: Are We Biased Against AI Creativity?.” Truvace, 2026-10-09. /record/TRV-2026-1317 (accessed at citation time). sha256 998f6f3924534b5c…
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