aceThe GenAI is out of the bottle: generative artificial intelligence from a business model innovation perspective
Abstract The introduction of ChatGPT in November 2022 by OpenAI has stimulated substantial discourse on the implementation of artificial intelligence (AI) in various domains such as academia, business, and society at large. Although AI has been utilized in numerous areas for several years, the emergence of generative AI (GAI) applications such as ChatGPT, Jasper, or DALL-E are considered a breakthrough for the acceleration of AI technology due to their ease of use, intuitive interface, and performance. With GAI,…
Generative AI allows businesses to create texts, images, audio, code and video with ease of use and intuitive interfaces, enabling development of new or improved business models.
Evidence
- Peer-reviewedReview of Managerial Science2023-09-13
How should this claim be treated?
Truvace Impact Record TRV-2026-1313, v1: “The GenAI is out of the bottle: generative artificial intelligence from a business model innovation perspective.” Truvace, 2026-10-08. /record/TRV-2026-1313 (accessed at citation time). sha256 d95324bbdf456028…
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