Strategic Human Resource Management in the Digital Era: Technology, Transformation, and Sustainable Advantage
The rapid integration of emerging technologies into organizational processes has fundamentally redefined the role of strategic human resource management (SHRM). This paper explores how digital innovations—such as artificial intelligence (AI), robotic process automation (RPA), blockchain, and immersive technologies—are reshaping the workforce and transforming the way organizations attract, develop, and retain talent. In the context of the digital era, human capital is no longer a passive input but a strategic ena…
AI and related digital tools are transforming how organizations attract, develop, and retain talent, enabling human capital to act as a strategic driver of sustainable competitive advantage, as illustrated by corporate use of predictive analytics and people analytics.
Integration of AI and automation is reshaping the workforce in ways that create new demands for continuous reskilling, agility, and ethical AI governance to protect employee well-being and maintain competitiveness.
Analysis is based on a conceptual model and synthesis of existing literature and illustrative corporate cases rather than new primary empirical testing of outcomes.
Evidence
- Peer-reviewedMerits2025-11-11
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Truvace Impact Record TRV-2026-0445, v1: “Strategic Human Resource Management in the Digital Era: Technology, Transformation, and Sustainable Advantage.” Truvace, 2026-07-20. /record/TRV-2026-0445 (accessed at citation time). sha256 46cea8cb7b2d594d…
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