Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
Numerous enterprises employ Generative AI (GenAI) for a plethora of business operations, which can enhance organizational effectiveness. The adoption might be driven by multiple factors influencing the business landscape. Additionally, numerous ethical considerations could impact the deployment of GenAI. This unique study investigated how organizations adopt GenAI and its effects on their performance. Further, this research utilized institutional theory and ethical guidelines for AI design to develop a research…
Surveyed IT and ITeS managers report that organizational use of Generative AI is associated with improved organizational performance, with the relationship moderated by organizational innovativeness.
Findings are bounded to IT and ITeS managers surveyed, limiting generalizability beyond that sector and role group.
Evidence
- Peer-reviewedTechnovation2024-07-01
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Truvace Impact Record TRV-2026-0387, v1: “Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance.” Truvace, 2026-07-20. /record/TRV-2026-0387 (accessed at citation time). sha256 9c566aad29d682d6…
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